Hard Workers

Project
360 Campaign
Year

2018

Description

In Argentina, the term “remarla” means to fight against adversity. And those who know the most about that are the country’s true “workers.” That’s why we positioned TORO—a wine made by hardworking people from the countryside—as the wine undeniably made for them.

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Headlines:

1. In Argentina, to get the tip, you’ve got to get the whole table on your side.

2. In Argentina, we open from 9 to 8—or from 9 until Mrs. Rosa shows up last minute because she forgot something.

3. In Argentina, being a hardware store clerk also means being a translator of things like “that thing with a little thingy attached to another thingy.”